The Marketing Planning of L'Oreal Organisation Essay

The Marketing Planning of LOreal Organisation - Essay ExampleThis research will begin with the statement that LOreal Group is a leading company that markets a wide range of cosmetic products. The corporate products are chock divided-well in order to help the company to become an important player in beauty industry across the globe. Notwithstanding the intensity of competition that exists, it is in force(p) to analyze the companys internal and external profile to gain an understanding of its strategic planning performance. The term marketing as an exchange process refers to a concentrated term in relation to the marketing concept. It is originally defined as a transaction by which two or more parties offer a benefit or value to others with a view to satisfying their prospective needs. Companies receive a benefit of selling goods through a market which incorporates a wide range of products and services while end-users obtain commodities they desire from the market. Therefore, both parties including the firms and end users/customers gain in this exchange process. This can total in a transactional form which means that a consumer buys a particular brand because of self-interest or in form of relational exchange if long orientation has taken place. In case of LOreal, it can be seen that the company utilizes this concept when conducting its business. The exchange between LOreal and its customers result in proceedings where the customers buy the products offered and the company gets money. The main goal of LOreal is to facilitate and increase its sales transactions through convincing the existing customers and potential customers to purchase its products. As such, it uses the marketing exchange process to assess the trade-offs it needs in order to satisfy its wants and needs, as well as its customers wants. LOreals objective is to create safe and effective quality beauty products for its customers. It is a company that values establishing a strong consumer rel ationship.