Essay --

1.Describe how your company will address the five product levels hollow benefit, basic product,expected product, augmented product, and potential product.Core Benefit Every consumer while purchasing a deodorant has an versed urge to feel noble-minded with the smell of deodorant. The most fundamental benefit or service the customer isbuying is towards tolerateing the urge of every activity. As a company, we would like to meet thecustomer take like good fragrance, better price etc.Basic Product At this stage, it is the basis product which would try to satisfy the inner needsof the consumer. On this stage the product only contains values those are totally necessary for itto function. so while manufacturing and selling product, it would be ensured that the product be the value for which it is purchased.Expected Product A set of attributes and conditions buyers normally expects when theypurchase the product. Hence starring from manufacturing till selling the deodorant, it would be ensured that, we have met the customer needs from the product. Further, we should try tomanufacture different variety of deodorants with many specifications to meet the customersexpectations in this section.Augmented Product- As per this level, it exceeds customers expectations. The newcompetition is not on what firms manufacture in the factory but between, what they add to theirfactory output in the form of packaging, services, advertising , customer advice, financing,delivery arrangements, warehousing, and other things that people value. Hence we would taketo understand the products of competitors and try to bring the different features in the productwhich will allure the customer. Each augmentation adds costs and slowly becom... ... utilization of the product. Consumers are adequate increasingly health conscious, so it is essential to display the contents of theproduct especially in the case of food products as most people prefer to avoid high calorieproducts. Injurious product s such as a cigarettes and other related items should carry astatutory warning. Governments issue regulations about labeling from duration to time. The government encourages the manufacture of products that are ecofriendly. One such step inthis direction is to provide a labeling with the name ECOMARK for those products thatmeet certain criteria. Such criteria could croak to effective reduction in the harm caused to theenvironment, when such products are disposed of. In United States, government issuesECOMARK, when the products meet the set of standards along with the requirements ofthe American specimen Institute.